Summary

As a results-driven communications director with a strong background in event coordination and digital marketing, I am always seeking a challenging opportunity to leverage my project management skills and innovative marketing strategies. I am committed to fostering team collaboration to drive organizational growth and success.

• Strategy Development: Creating comprehensive communication plans that support the organization’s goals and objectives.
• Content Creation: Overseeing content development for various platforms, including press releases, newsletters, social media, and the company website.
• Media Relations: Building and maintaining relationships with journalists, managing press inquiries, and facilitating interviews to promote a positive public image.
• Crisis Management: Developing strategies to address and manage communications during crises to protect the organization’s reputation.
• Team Leadership: Managing a team of communication professionals, including writers, social media managers, and graphic designers.
• Monitoring and Analysis: Tracking the effectiveness of communication strategies and campaigns, using metrics and feedback to adjust approaches as needed.
• Internal Communication: Ensuring clear organizational communication keeps employees informed and engaged.
• Brand Management: Upholding and promoting the organization’s brand identity across all communication channels.

Work Experience

Owner, Branding and Marketing
Mindsled – Cedar Park, Texas
January 2000 to present

I developed and executed marketing campaigns and events that boosted brand visibility and engagement. I increased subscriber engagement and generated sales leads by managing email marketing through Constant Contact and MailChimp. I optimized campaign management and audience segmentation using Salesforce and WordPress. Additionally, I analyzed data with Google Analytics to guide strategic marketing decisions and successfully organized events by handling logistics and on-site operations.

Chief Marketing Officer
Austin Healthcare Solutions – Cedar Park, TX
March 2019 to January 2022

In my role, I supported the planning and execution marketing strategies tailored explicitly for B2B sectors, significantly contributing to customer acquisition and retention efforts. I assisted in creating engaging content and graphic designs using Adobe Suite—including Photoshop, Illustrator, InDesign, and Premiere—for various promotional materials and corporate branding initiatives. Additionally, I helped coordinate marketing logistics for events, ensuring that all necessary materials were prepared and shipped on time while providing on-site support. My efforts fostered strong team collaboration, where I offered creative input and provided administrative support to enhance overall project outcomes.

Core Competencies

1. Project Management: Excellent time management abilities, capable of handling multiple projects efficiently.
2. Organizational Skills: Detail-oriented, dedicated to meeting deadlines and maintaining quality standards.
3. Communication Skills: Capable of lifting and transporting, and solid digital communication abilities.
4. Interpersonal Skills: Includes project management, strategic thinking, problem-solving, attention to detail, cultural competency, crisis communication, and media relations.

This summary reflects a well-rounded skill set encompassing marketing, design, technical proficiency, project management, and communication expertise.

Education

Kean University
Bachelor of Fine Arts

McCombs School of Business
at The University of Texas at Austin
Program in Generative AI for Business Applications

Musical Resume

Portfolio